June 5th, 2017

Here’s my checklist of items to keep in mind before accepting any speaking invitations, and suggestions on how to prepare for and get the most out of your presentation. 1. Don’t accept speaking invitations for which you are unqualified or unprepared (don’t let your ego get in the way). 2. Think twice about giving breakfast speeches if you are not a morning person, or evening presentations if you like to retire early. 3. Do your homework about the audience (demographics,…

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May 29th, 2017

When you tell your organization’s story to journalists, it is important to guard against the tendency to tell them everything about your story. For example, if you give reporters 15 different reasons why and how your company’s services are different or better than your competition, you’ll have no idea which one of those 15 reasons they will decide to use in the story. That’s because journalists must confine their stories to the length assigned by their editors. To do that, of course,…

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May 22nd, 2017

The challenges you face in convincing the media to do stories about you or your company is matched only by the challenges editors and reporters face in gathering and reporting the news. In order to produce their news products – such as daily newspapers, the latest posts on their Web site or social media platforms, or nightly TV news programs – editors, producers and their staff must contend with a never-ending series of challenges. These hurdles include: Making decisions on which…

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May 15th, 2017

What would you rather be: a chief or just another member of the tribe? A trail blazer or trail follower? Someone who helps determine and influence the conversation or a worker bee that waits for others to establish the agenda? If you’d prefer to help set the pace instead of simply run the race, then the chances are you would like to be a thought leader. Here’s how to do it: Be an expert Select topics or issues about which you have knowledge. Have or develop a track record of…

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May 8th, 2017

When tried and true lobbying techniques are not working, some companies and organizations turn to publicity campaigns to help promote their advocacy efforts. When I was the CEO, Government Affairs Director, and Communications Director of the Marin Association of REALTORS® in Northern California, the power of publicity often provided the tipping point for many of our advocacy campaigns. News coverage about our policy positions and advocacy efforts was instrumental in convincing decision…

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