February 8th, 2016

Here’s my checklist of items to keep in mind before you accept any speaking invitation, and suggestions on how to prepare for and get the most out of your presentation. 1. Don’t accept speaking invitations for which you are unqualified or unprepared (don’t let your ego get in the way). 2. Think twice about giving breakfast speeches if you are not a morning person, or evening presentations if you like to retire early. 3. Do your homework about the audience (demographics, knowledge…

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February 1st, 2016

An important part of any effort to generate publicity about your company, organization, product or service is understanding and knowing how to get along with reporters.I’ve created a list of essential pieces of advice about the media that you can use today to help achieve your public relations goals and objectives. The list is based on my experience as a journalist, director of communications for two trade associations, PR consultant, and press secretary to members of Congress and…

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