May 15th, 2017

What would you rather be: a chief or just another member of the tribe? A trail blazer or trail follower? Someone who helps determine and influence the conversation or a worker bee that waits for others to establish the agenda?If you’d prefer to help set the pace instead of simply run the race, then the chances are you would like to be a thought leader. Here’s how to do it:Be an expert Select topics or issues about which you have knowledge. Have or develop a track record of…

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May 8th, 2017

When tried and true lobbying techniques are not working, some companies and organizations turn to publicity campaigns to help promote their advocacy efforts.When I was the CEO, Government Affairs Director, and Communications Director of the Marin Association of REALTORS® in Northern California, the power of publicity often provided the tipping point for many of our advocacy campaigns. News coverage about our policy positions and advocacy efforts was instrumental in convincing decision…

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March 31st, 2017

Attracting the attention of editors or reporters is like trying to catch fish. There are any number of different hooks, lures and bait you can use to get the job done.One of the best ways to convince journalists to do stories about your company is to use story angles or news hooks or implement activities or projects that reflects your organization’s expertise, activities or accomplishments.As a student of the media, I’ve found that some of the most effective news hooks and story…

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March 24th, 2017

If you were planning to drive from one part of the country to another, like most people you would take some time to prepare for the trip. Your checklist might include mapping out a route, making sure your car was in good working order, arranging for someone to look out for your house while you were away, packing the clothes you’d need, etc.A similar list will come in just as handy as you prepare to generate news coverage about yourself or your company. Take a few minutes now to…

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February 23rd, 2017

What’s your worst nightmare that could threaten your company’s image, reputation, and bottom line?  Do you feel powerless to do anything about those possible disasters?Fortunately, there’s something you can do now to help guard against those nightmares from coming true and ensure that you will be able to manage any crisis if it becomes a reality.The solution: Be prepared.Here’s how: List everything that could possibly go wrong in connection with your business….

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