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    About The Author

    Edward Segal

    Edward Segal has more than 30 years experience as a crisis communication and crisis management expert, CEO, public relations consultant, author, journalist, communications director, and press secretary for members of Congress and political candidates of both parties.

    Crisis Communication/Crisis Management

    • Host of Crisis Management Minute podcast; former host of the Crisis Ahead podcast

    • Managed internal and external crisis situations as the CEO of two trade associations.

    • Advised and helped others to get through a variety of crisis situations ranging from the arrest and firing of CEOs, allegations of sexual harassment, and hate crimes to forged documents, business and personal bankruptcies, and the environment.

    • Conducted crisis management and communication training for hundreds of CEOs and other top company officials.


    • He is the author of Crisis Ahead — 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey), which received a silver media from the 2021 Axiom Business Books Awards and was named one of the best crisis management books of all time by

    • Crisis Ahead was an Amazon bestseller in two of their categories—public relations and business strategies; the book was published in a Chinese language edition in 2022.

    • Segal is the author of two public relations handbooks: Getting Your 15 Minutes of Fame, and More (Wiley) and Profit by Publicity (iUniverse); and a co-author of Leadership in Trying Times — Advice To Lead and Succeed (Speakers Without Borders).


    • Segal is a Leadership Strategy Senior Contributor for where he has written 600+ articles on crisis-related news, topics and issues. More than 3.4 million people have read his stories since October 2020.

    • He’s the former marketing strategies columnist for the Wall Street Journal’s

    • His freelance articles on a variety of topics have been published by the New York Times, Washington Post, Los Angeles Times, Wall Street Journal, and others.

    Public Relations

    • Provided public relations advice and counsel to companies, organzations and entrepreneurs including the National Association of REALTORS®, Consumer Technology Show, Marriott, Ford, Humana, and federal and state government agencies.

    • Former senior media relations consultant for Ogilvy Public Relations Worldwide.


    Segal shares his insights and perspectives on a variety of crisis-related topics in interviews with national and local news news organizations. The news outlets have included:

    • USA Today


    • Washington Post

    • Fast Company

    • Inside Edition

    • Los Angeles Times

    • WTOP News (Washington DC’s all-news radio station)

    • WRC-TV, Washington, DC

    • WUSA-TV, Washington, DC

    • WJLA-TV, Washington, DC

    • Trade publications and podcasts that cover plastics, travel, supply chain, meetings and conventions, public relations, theme parks, construction, public administration, and other industries and professions.

    Certified Association Executive (CAE)


    • Greater Los Angeles REALTORS® Association

    • Marin County Association of REALTORS® (Northern California)

    Photo by Benedict Bacon

    Edward Segal
    Leadership Strategy Senior Contributor for Forbes Online

    Listen to Edward Segal’s new weekly Crisis Management Minute podcast on:

    Bestselling author of the award-winning Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey). Rated the #1 best new crisis management book in 2020 and 2021 and one of the best crisis management books of all time by