About The Author
Edward Segal has more than 30 years experience as a crisis communication and crisis management expert, CEO, public relations consultant, author, journalist, communications director, and press secretary for members of Congress and political candidates of both parties.
Crisis Communication/Crisis Management
Host of the new Crisis Management Minute podcast; hosted the Crisis Ahead podcast in 2020
Managed internal and external crisis situations as the CEO of two trade associations.
Advised and helped others to get through a variety of crisis situations ranging from the arrest and firing of CEOs, allegations of sexual harassment, and hate crimes to forged documents, business and personal bankruptcies, and the environment.
Conducted crisis management and communication training for hundreds of CEOs and other top company officials.
He is the author of Crisis Ahead — 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey), which received a silver media from the 2021 Axiom Business Books Awards and was named one of the best crisis management books of all time by BookAuthority.org.
Crisis Ahead was an Amazon bestseller in two of their categories—public relations and business strategies; the book was published in a Chinese language edition in 2022.
Segal is the author of two public relations handbooks: Getting Your 15 Minutes of Fame, and More (Wiley) and Profit by Publicity (iUniverse); and a co-author of Leadership in Trying Times — Advice To Lead and Succeed (Speakers Without Borders).
Segal is a Leadership Strategy Senior Contributor for Forbes.com where he has written 550+ articles on crisis-related news, topics and issues. More than 2.3 million people have read his stories since October 2020.
He’s the former marketing strategies columnist for the Wall Street Journal’s startupjournal.com.
His freelance articles on a variety of topics have been published by the New York Times, Washington Post, Los Angeles Times, Wall Street Journal, and others.
Provided public relations advice and counsel to companies, organzations and entrepreneurs including the National Association of REALTORS®, Consumer Technology Show, Marriott, Ford, Humana, and federal and state government agencies.
Former senior media relations consultant for Ogilvy Public Relations Worldwide.
Segal shares his insights and perspectives on a variety of crisis-related topics in interviews with national and local news news organizations. The news outlets have included:
Los Angeles Times
WTOP News (Washington DC’s all-news radio station)
WRC-TV, Washington, DC
WUSA-TV, Washington, DC
WJLA-TV, Washington, DC
Trade publications and podcasts that cover plastics, travel, supply chain, meetings and conventions, public relations, theme parks, construction, public administration, and other industries and professions.
Greater Los Angeles REALTORS® Association
Marin County Association of REALTORS® (Northern California)
Photo by Benedict Bacon
Leadership Strategy Senior Contributor for Forbes Online
Bestselling author of the award-winning Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey). Rated the #1 best new crisis management book in 2020 and 2021 and one of the best crisis management books of all time by BookAuthority.org.