About The Author

Journalist

Edward Segal is a Leadership Strategies Senior Contributor for Forbes.com, where he covers crisis-related news, topics, and issues. He is a former marketing strategies columnist for the *Wall Street Journal’*s StartUpJournal.com, and a freelance writer whose articles have been published by The New York Times, The Washington Post, Los Angeles Times, and other publications.

Author

Segal is the author of The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands (John Murray Business, 2025) and the award-winning and bestselling Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey, 2020), which was also published in a Chinese language edition.

Podcast Host

Segal hosts the Crisis Management Minute podcast on Apple Podcasts, Federal News Network, and wherever else podcasts are found.

Crisis Management

He has more than 30 years’ experience as a crisis management consultant, commentator, and trainer. Segal managed crisis situations as the CEO of two trade associations; and has provided crisis management and public relations advice, counsel, and services to Fortune 500 corporations and organizations, including Marriott, Ford, Humana, Airbus, the National Association of REALTORS®, and the American Academy of Physical Medicine and Rehabilitation.