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    About The Author

    Edward Segal

    Segal is a Leadership Strategy Senior Contributor for Forbes.com where covers late-breaking and crisis-related news, topics and issues.

    Edward Segal has more than 30 years of experience as a crisis management expert, CEO, public relations consultant, journalist, communications director, and press secretary for Democratic and Republican members of Congress and political candidates.

    He is the author of the of Crisis Ahead — 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey), which received a silver media from the 2021 Axiom Business Books Awards and was named as one of the best crisis management books of all time by BookAuthority.org.

    Segal is also the author of two public relations handbooks: Getting Your 15 Minutes of Fame, and More (Wiley) and Profit by Publicity (iUniverse); co-author of Leadership in Trying Times — Advice To Lead and Succeed (Speakers Without Borders); and the former marketing strategies columnist for The Wall Street Journal’s startupjournal.com.

    • Managed internal and external crisis situations as the CEO of two trade associations.

    • Advised and helped others to get through a variety of crisis situations ranging from the arrest and firing of CEOs, allegations of sexual harassment, and hate crimes to forged documents, business and personal bankruptcies, and the environment.

    • Conducted crisis management and communication training for hundreds of CEOs and other top company officials.

    Photo by Benedict Bacon

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