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    Author Archives for admin

    How Your Company Can Fight The Never-Ending War Against Misinformation

    October 30, 2020 6:18 pm Published by Comments Off on How Your Company Can Fight The Never-Ending War Against Misinformation

    [The following commentary originally appeared as a post on Forbes.com that Edward Segal wrote as a Leadership Strategy contributor. His other posts on Forbes.com can be read at https://www.forbes.com/search/?q=Edward%20Segal&sh=696c69c8279f] Misinformation continues to grow at an alarming rate, along with its potential to infect corporations and organizations. No matter how it spreads — via fake news sites, [...]


    A Word About Commitments, Zigging and Zagging, and Zoom

    October 6, 2020 4:56 pm Published by Comments Off on A Word About Commitments, Zigging and Zagging, and Zoom

    [The following appeared as commentaries by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to the podcast on YouTube at https://youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw, Or listen to them at https://thecrisisaheadpodcast.podbean.com/] Commitments In the aftermath of riots and protests that followed the murder of George Floyd by police in Minneapolis, Mars Food said that it would remove [...]


    7 Ways to Maintain Credibility and Trust in a Crisis; The Blame Game

    September 17, 2020 6:48 pm Published by Comments Off on 7 Ways to Maintain Credibility and Trust in a Crisis; The Blame Game

    [The following appeared as commentaries by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to the podcast on YouTube at https://youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw, Or listen to them at https://thecrisisaheadpodcast.podbean.com/] As a reported by CBS NEWS, skepticism about getting a vaccine has grown as the pandemic has gotten worse in the United States. A new poll [...]


    Navigating the Cancel Culture

    September 2, 2020 8:21 pm Published by Comments Off on Navigating the Cancel Culture

    [The following appears as a commentary by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to his podcast at this link: https://www.youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw] As I wrote in a recent article published by YoungUpStarts.com, small businesses must often confront and deal with controversial issues that can threaten their image, reputation, profits, and [...]


    Thoughts About Planning and Preparing for a Crisis, Doing the Right Thing, and Resignations

    August 25, 2020 5:55 pm Published by Comments Off on Thoughts About Planning and Preparing for a Crisis, Doing the Right Thing, and Resignations

    [The following appeared as commentaries by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to the podcast at https://m.youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw, Or listen to them at https://thecrisisaheadpodcast.podbean.com/] Three Factors There are three important factors that every company and organization should take into account when planning and preparing for a crisis: geography, weather, and the economy. [...]


    The Dangers of Sending Contradictory Messages in a Crisis; Choosing Between Principles and Protests

    July 28, 2020 9:27 pm Published by Comments Off on The Dangers of Sending Contradictory Messages in a Crisis; Choosing Between Principles and Protests

    The following appears as a commentary by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to his podcast at this link: https://www.youtube.com/channel/UCwx26phRVnXdnnaJt71cqZw An important aspect of crisis communications is to have a strong and consistent message about your disaster, scandal, or other emergency. Do not allow the people who represent [...]


    When You Should Respond to a Crisis

    July 14, 2020 4:24 pm Published by Comments Off on When You Should Respond to a Crisis

    The following originally appeared as a commentary by Edward Segal in his weekly “Crisis Ahead” podcast. Watch previous episodes and subscribe to his podcast at this link. A best practice for responding to a crisis is that as soon as you see or hear there is a problem, don’t wait to do something about it. [...]


    Risky business: states that reopen economies during pandemic provide nine crisis management lessons for corporations and organizations

    April 27, 2020 5:03 pm Published by Comments Off on Risky business: states that reopen economies during pandemic provide nine crisis management lessons for corporations and organizations

    Crisis management expert and author Edward Segal, writing in an article posted on CommPro.biz, said decisions by state governments about reopening their economies in the middle of the pandemic provide nine important lessons on the best and worst ways for companies and organizations to recover from this or any crisis. Segal said the lessons include [...]


    Preparing a Coronavirus Crisis Plan for Employees: Crisis communication best practices

    April 2, 2020 2:48 pm Published by Comments Off on Preparing a Coronavirus Crisis Plan for Employees: Crisis communication best practices

    My new article with advice for preparing coronavirus crisis communication plans for the employees of companies and organizations is now online at HR.com. As I note in the story, “If you don’t have a plan for communicating with employees about the rapidly unfolding coronavirus crisis, you need one. Now. It is just a matter of [...]


    Lessons Learned from the Pandemic; Getting Ready for the Next Crisis

    March 20, 2020 2:29 pm Published by Comments Off on Lessons Learned from the Pandemic; Getting Ready for the Next Crisis

    We’ve had to deal with several health crisis situations over the past 100+ years, such as the Spanish flu in 1918, polio, AIDs, etc. In general terms, the response by federal governments to these and other public health emergencies has often followed a similar and disappointing pattern: ignore it, deny it, hope it goes away, [...]