Edward Segal is an accomplished public relations expert, freelance writer, and journalist. He has generated thousands of news stories for clients in a wide range of industries and professions and prepares compelling content in various formats including books, magazine stories, journal articles, news releases, blogs, and videos. Samples of his work and accomplishments follow below.
Books: Public Relations How-to Guidebooks
Edward is the author of three public relations-related books including Crisis Ready: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey/Hachette); Getting Your 15 Minutes of Fame and More! A Guide to Guaranteeing Your Business Success (Wiley), and Profit by Publicity, the how-to PR handbook for the real estate industry that was published by iUniverse. Click here to read a complimentary PDF version of Profit by Publicity.
Edward has written scores of op-eds, opinion pieces, and articles on a wide range of topics and subjects. Click here to read his opinion piece in the Washington Post in November 2018 about natural gas leaks.
Advocacy:Public Safety Issues
Edward has planned and conducted several advocacy campaigns on different issues and problems. His latest one seeks to require full public disclosure from a utility company about a continuing natural gas leak problem in Washington, DC. Click here to read his blog about the campaign and see news coverage about his work on this urgent public safety issue.
News Coverage: Gas Pipeline Explosions and Safety
In the aftermath of the gas pipeline-related explosions and fires that shook Boston suburbs in September, 2018, Edward Segal arranged for his client, Bob Ackley of Gas Safety USA, to be interviewed by several national and Boston-area news outlets. Click here to watch a recording of Ackley’s live in-studio interview with WBZ-TV, a CBS-owned-and operated station.
Magazine Articles for the Real Estate Industry
The California Association of REALTORS® asked Edward to write a series of feature stories for their California Real Estate magazine. Click here to read one he wrote about real estate teams.
News Releases for Individuals, Corporations, and Organizations
For author/speaker Dr. Esther Sternberg, Edward wrote and distributed a news release about how her book, Healing Spaces: the Science of Place and Well-Being, inspired the Susan Sebastian Foundation to install original artwork in virtually every patient room in every hospital in Vermont. Click here to read the news release.
Video: Politics and Publicity: A Winning Fundraising Strategy
Edward produced an award-winning video about the strategies and tactics he used to increase voluntary contributions to a Political Action Committee by more than 150% within one year.. The video received a best “REALTOR® Action Fund Video” award from the California Association of REALTORS®. Click here to watch the video.
Journal Articles/Case Studies
For the Center for California Real Estate, Edward wrote a case study for its journal about an innovative lobbying tactic.
Promotional Video: How REALTORS® Can Create and Market Their Brand
Edward is an accomplished public speaker who delivers presentations to a variety of audiences across the country, Click here to watch an excerpt of his presentation at a meeting of the California Association of REALTORS®.