Videos

How REALTORS® Can Create and Market Their Brand

In a marketing workshop he conducted for the California Association of REALTORS®, Edward Segal provided advice and counsel about the best ways for REALTORS® to create and promote their brands.

Politics and Publicity: A Winning Fundraising Strategy

Watch how Edward Segal, then CEO of the Marin Association of REALTORS®, used a combination of politics and publicity to dramatically increase member contributions to the organization’s political action fund.

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