With real-time social media available to billions of people, a crisis is just one tweet or YouTube video away. However, when something does occur that has potential to affect your reputation, ‘no comment’ is not a savvy response. Crisis Ready prepares you for effectively managing threats to your business. It’s your guide to the strategies and tactics of effective real-time communications. Read it so you will be ready when (not if) crisis hits your organization.
David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of eleven books including The New Rules of Marketing and PR.
Crisis Ready is the ultimate and invaluable survival guide for business executives who are knee-deep in a crisis and a handy reference book for company officials who want to prepare for the inevitable. Edward Segal helps you assess your readiness to handle a crisis and provides a practical handbook — packed with exciting real-world examples that required real-world solutions— for crisis communication planning everyone can benefit from. Edward’s conversational writing style makes Crisis Ready a quick and easy read and its innovative design ensures you can immediately find the advice and information you need before, during, or after a crisis.
Mitchell Marovitz, Ph.D., APR
University Program Chair & Professor of Public Relations
Past Chair, Universal Accreditation Board and Member, National Capital PR Hall of Fame.
In Crisis Ready, Edward Segal puts his wealth of experience and knowledge about crisis management and communication at your fingertips. He has written a lively, engaging, and practical handbook that provides invaluable insights and advice for preventing, managing, and recovering from dozens of crisis situations. Crisis Ready is like having your own personal crisis management expert available and on call 24/7.
Karen Friedman Enterprises
Author, “Shut Up And Say Something!”, “Ordinary People: Extraordinary Lessons”
Crisis Ready is the one book every CEO and other company officials should have in easy reach on their desks before, during, and after a disaster, scandal, or other emergency strikes. This is a quick and easy read with important advice and insights for anyone who helps lead or manage a business or organization. Don’t wait until there is a crisis to figure out how to respond and recover from it. Do yourself and your organization a big favor and start reading Crisis Ready today.
Author, “Get Along with Anyone, Anytime, Anywhere”
Edward Segal’s newest book is nothing short of crisis management gold. It is the smart, straight-forward, comprehensive, “how to” guide you need to get ready for and manage the unexpected and the unthinkable. Crisis Ready is the one-stop, go-to reference guide on crisis management for anyone who starts, runs, or helps lead any business or organization.Why put your company or organization at risk by ignoring or denying problems that can impact your reputation, operations, and bottom line? By following Edward’s comprehensive and practical advice, you can have the confidence and peace of mind that you are as ready as you can be for any crisis and can bounce back from it as soon as possible.
Principal, Executive Creative Director
Return on Investment marketing and communication agency
Associations and nonprofit organizations sometime wrongly believe they are immune from a crisis, or that its impact will be minimal. It is not difficult to find news about organizations that have had to deal with million dollar embezzlements, violations of the law (“We didn’t know”) or a death at their planned event. Having a crisis response plan and resources is critical for survival for leaders, staff, and boards of directors Crisis Ready, and the expertise and examples provided by author Edward Segal, are valuable tools.
I know from my experience and research that proactive planning is critical in order for companies and organizations to successfully weather a crisis and come out even stronger on the other side. The bad news is that crises are inevitable. The good news is that in Crisis Ready Edward Segal provides the protocols that are necessary to help ensure the survival of a business and the resiliency of its brand.
Sweta Chakraborty, Ph.D.
Risk and Behavioral Scientist
Millennium Leadership Fellow, The Atlantic Council
US Representative, We Don’t Have Time
In [Getting Your 15 Minutes of Fame and More!] Edward Segal perfectly captures the challenges, opportunities, and rewards of fame, and provides all the tools you need to help achieve your desired level of recognition. Great reading!
Sergio Zyman, former Chief Marketing Officer of the Coca-Cola Company; author of The End of Marketing as We Know It, The End of Advertising as We Know It, and Building Brandwith
Edward has used his public relations and crisis communications skills to help hundreds of companies and organizations in dozens of industries and professions create or take advantage of public relations opportunities and prepare for and manage potentially damaging crisis situations. His advice is top-notch and much sought after. He knows what to do, and always does it with An Attitude of Excellence!
Dr. Willie Jolley, author of the bestselling A Setback Is A Setup for a Comeback and Hall of Fame inspirational speaker
Edward Segal is an extraordinary power source for public relations expertise. He’s at the cutting edge of making things happen for clients large and small — and always attains phenomenal results.
Nido R. Qubein, President of High Point University in High Point, North Carolina; Inducted into the Horatio Alger Association of Distinguished Americans along with Oprah Winfrey and Starbucks founder Howard Schulz; Founder, National Speakers Association Foundation
This book [Profit by Publicity] is a winner! From first page to last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed.
Dale Stinton, former CEO of the National Association of REALTORS®
[Edward Segal] demystifies the mysterious process of obtaining free publicity and does it in a wonderful and engaging style. [Getting Your 15 Minutes of Fame and More!] is so well written that enjoyment and enlightenment go hand-in-hand.
Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series of books
[Edward] is well respected by his peers across America. Because of his unique combination of experience as a corporate leader, PR consultant, journalist, author, and his rigorous up-to-date training, I would rely on him to carry out the demands and work of an organization needing public relations services.
Robert C. Harris, President of The Non-Profit Center; he is on the faculty for the U.S. Chamber of Commerce, has provided advice to more than 20,000 organizations around the world, and authored books on association management
Edward Segal gets it. He’s sharp, insightful and always provides sound advice. I have the utmost respect for Edward and have valued his counsel over the years. You’d be hard pressed to find someone more qualified to help you accomplish your goals.
Karen Friedman, author of Shut Up and Say Something; international communications expert
I have known and worked with Edward Segal since the mid-1990s, partnering in PR and crisis management efforts for a range of high-profile, corporate, and individual clients. He has an impressive track record of success for marquee clients such as Marriott, Humana, Airbus, and trade associations for the business community, real estate profession, and plastics industry. He is by far the brightest, best informed and most collegial PR practitioner with whom I ever have worked. While he is a student (a master, actually!) of process and best practices, he also is an innovator who is quick to respond to new challenges and obstacles with inventive, measurably successful solutions.
David Nellis, Principal, Return On Investment, Inc., one of the top 10 adverting agencies in the Washington DC area
Edward Segal is an outstanding public relations expert who has helped organizations in the real estate and other industries prepare for and manage a variety of crisis situations. His advice and counsel have been invaluable in providing the confidence and peace of mind others need in order to survive and thrive when they find themselves in the harsh glare of the public spotlight.
Ziggy Zicarelli, 2017 President of the California Association of REALTORS
Edward Segal is one of the most competent and professional experts I know in the area of public relations and crisis communications. Whether you’re trying to generate publicity or managing a PR crisis, you definitely want Edward Segal to be to be at your side every step of the way. His books have saved countless people and companies from having to hire expensive PR firms and consultants to obtain the same advice, insights, and expertise.
Arnold Sanow, MBA, author of Marketing Bootcamp; nationally-known public speaker
Reading Edward’s books is like having your own on-call consultant that you can turn to whenever you need outstanding and dependable advice about crisis communications or public relations. Scores of clients have taken advantage of his PR services; his excellent advice-filled books make his expertise instantly available to the president, chief executive officer, and staff of every company and organization.
Jerry Matthews, Executive Recruiter and Corporate Advisor
Edward is the consummate PR professional. He knows how to grab and hold the media’s attention better than anyone I’ve ever worked with. He knows more tips and tricks than does the entire staff of many large PR firms combined, and he knows how to package stories so they’ll be picked up and spread around. He and his books are a treasure trove of advice that every company needs to succeed in business or survive a PR crisis.
Bob James, President, The Mighty Copywriter
I have worked with Edward for many years. He is extremely knowledgeable and very willing to share his expert knowledge of public relations and business skills. He was one of the top association executives in the country and has shared his vast knowledge with others through the National Association of REALTORS® as well as state and local associations. Edward’s books provide concrete information that will assist anyone that wants to promote themselves using the many different avenues PR entails. When he presents, he is personable and has a great gift to be able to provide important information with humor that makes it fun to learn.
Coni Meyers, author of Crystalline Moments; Life Mastery Consultant, Trainer & Professional Consultant
Publicity is an invaluable tool, as the author aptly demonstrates in this guide on how to garner attention from news organizations. Through credible examples, personal experience and common sense, Segal explains why publicity is better than advertising, the type of content news outlets desire and how to make decisions about branding. [Profit by Publicity is a] self-promotion guide that is packed with solid instruction yet remains upbeat.