With real-time social media available to billions of people, a crisis is just one tweet or YouTube video away. However, when something does occur that has potential to affect your reputation, ‘no comment’ is not a savvy response. Crisis Ready prepares you for effectively managing threats to your business. It’s your guide to the strategies and tactics of effective real-time communications. Read it so you will be ready when (not if) crisis hits your organization.
David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of eleven books including The New Rules of Marketing and PR.
Having dealt with a crisis or two and maybe causing a few on my own, I appreciate Edward Segal’s primer on how to prepare for and respond to a crisis. Every organization, business, or political candidate will face some sort of crisis. It is inevitable and probably unavoidable. But there are successful strategies, tactics, and techniques for dealing with crisis situations, and Segal presents them here clearly and succinctly with his memorable “10-R’s of crisis management” and useful guidance on how communicators can rise to the challenges they will face.
Mike McCurry, former State Department and White House Spokesman (1993-1998); Professor/Director, Wesley Theological Seminary
Crisis Ready is the ultimate and invaluable survival guide for business executives who are knee-deep in a crisis and a handy reference book for company officials who want to prepare for the inevitable. Edward Segal helps you assess your readiness to handle a crisis and provides a practical handbook — packed with exciting real-world examples that required real-world solutions— for crisis communication planning everyone can benefit from. Edward’s conversational writing style makes Crisis Ready a quick and easy read and its innovative design ensures you can immediately find the advice and information you need before, during, or after a crisis.
Mitchell Marovitz, Ph.D., APR University Program Chair & Professor of Public Relations Past Chair, Universal Accreditation Board and Member, National Capital PR Hall of Fame.
In Crisis Ready, Edward Segal puts his wealth of experience and knowledge about crisis management and communication at your fingertips. He has written a lively, engaging, and practical handbook that provides invaluable insights and advice for preventing, managing, and recovering from dozens of crisis situations. Crisis Ready is like having your own personal crisis management expert available and on call 24/7.
Karen Friedman, Karen Friedman Enterprises Author, “Shut Up And Say Something!”, “Ordinary People: Extraordinary Lessons”
Crisis Ready is the one book every CEO and other company officials should have in easy reach on their desks before, during, and after a disaster, scandal, or other emergency strikes. This is a quick and easy read with important advice and insights for anyone who helps lead or manage a business or organization. Don’t wait until there is a crisis to figure out how to respond and recover from it. Do yourself and your organization a big favor and start reading Crisis Ready today.
Arnold Sanow, Author, “Get Along with Anyone, Anytime, Anywhere”
Edward Segal’s newest book is nothing short of crisis management gold. It is the smart, straight-forward, comprehensive, “how to” guide you need to get ready for and manage the unexpected and the unthinkable. Crisis Ready is the one-stop, go-to reference guide on crisis management for anyone who starts, runs, or helps lead any business or organization.Why put your company or organization at risk by ignoring or denying problems that can impact your reputation, operations, and bottom line? By following Edward’s comprehensive and practical advice, you can have the confidence and peace of mind that you are as ready as you can be for any crisis and can bounce back from it as soon as possible.
David Nellis, Principal, Executive Creative Director Return on Investment marketing and communication agency
Associations and nonprofit organizations sometime wrongly believe they are immune from a crisis, or that its impact will be minimal. It is not difficult to find news about organizations that have had to deal with million dollar embezzlements, violations of the law (“We didn’t know”) or a death at their planned event. Having a crisis response plan and resources is critical for survival for leaders, staff, and boards of directors Crisis Ready, and the expertise and examples provided by author Edward Segal, are valuable tools.
Bob Harris, CAE The Nonprofit Center www.nonprofitcenter.com
I know from my experience and research that proactive planning is critical in order for companies and organizations to successfully weather a crisis and come out even stronger on the other side. The bad news is that crises are inevitable. The good news is that in Crisis Ready Edward Segal provides the protocols that are necessary to help ensure the survival of a business and the resiliency of its brand.
Sweta Chakraborty, Ph.D. Risk and Behavioral Scientist Millennium Leadership Fellow, The Atlantic Council US Representative, We Don’t Have Time
In [Getting Your 15 Minutes of Fame and More!] Edward Segal perfectly captures the challenges, opportunities, and rewards of fame, and provides all the tools you need to help achieve your desired level of recognition. Great reading!
Sergio Zyman, former Chief Marketing Officer of the Coca-Cola Company; author of The End of Marketing as We Know It, The End of Advertising as We Know It, and Building Brandwith
Edward has used his public relations and crisis communications skills to help hundreds of companies and organizations in dozens of industries and professions create or take advantage of public relations opportunities and prepare for and manage potentially damaging crisis situations. His advice is top-notch and much sought after. He knows what to do, and always does it with An Attitude of Excellence!
Dr. Willie Jolley, author of the bestselling A Setback Is A Setup for a Comeback and Hall of Fame inspirational speaker
Edward Segal is an extraordinary power source for public relations expertise. He’s at the cutting edge of making things happen for clients large and small — and always attains phenomenal results.
Nido R. Qubein, President of High Point University in High Point, North Carolina; Inducted into the Horatio Alger Association of Distinguished Americans along with Oprah Winfrey and Starbucks founder Howard Schulz; Founder, National Speakers Association Foundation
This book [Profit by Publicity] is a winner! From first page to last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed.
Dale Stinton, former CEO of the National Association of REALTORS®
[Edward Segal] demystifies the mysterious process of obtaining free publicity and does it in a wonderful and engaging style. [Getting Your 15 Minutes of Fame and More!] is so well written that enjoyment and enlightenment go hand-in-hand.
Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series of books
Edward Segal is an outstanding public relations expert who has helped organizations in the real estate and other industries prepare for and manage a variety of crisis situations. His advice and counsel have been invaluable in providing the confidence and peace of mind others need in order to survive and thrive when they find themselves in the harsh glare of the public spotlight.
Ziggy Zicarelli, 2017 President of the California Association of REALTORS
Edward is the consummate PR professional. He knows how to grab and hold the media’s attention better than anyone I’ve ever worked with. He knows more tips and tricks than does the entire staff of many large PR firms combined, and he knows how to package stories so they’ll be picked up and spread around. He and his books are a treasure trove of advice that every company needs to succeed in business or survive a PR crisis.
Bob James, President, The Mighty Copywriter
I have worked with Edward for many years. He is extremely knowledgeable and very willing to share his expert knowledge of public relations and business skills. He was one of the top association executives in the country and has shared his vast knowledge with others through the National Association of REALTORS® as well as state and local associations. Edward’s books provide concrete information that will assist anyone that wants to promote themselves using the many different avenues PR entails. When he presents, he is personable and has a great gift to be able to provide important information with humor that makes it fun to learn.
Coni Meyers, author of Crystalline Moments; Life Mastery Consultant, Trainer & Professional Consultant
Publicity is an invaluable tool, as the author aptly demonstrates in this guide on how to garner attention from news organizations. Through credible examples, personal experience and common sense, Segal explains why publicity is better than advertising, the type of content news outlets desire and how to make decisions about branding. [Profit by Publicity is a] self-promotion guide that is packed with solid instruction yet remains upbeat.
Kirkus Reviews
In an age of constant crisis, everyone needs to think differently and garner new skills. Think like legendary broadcast journalist Edward R. Murrow, act like a social media guru, lead like General George Patton, take risks like Pulitzer Prize-winning reporter Ernie Pyle, and understand human motivations like the Dalai Lama. Crisis Ready adroitly leads you on that path to being a patient teacher and visionary for your company or organization.
Richard Levick, Esq. Chairman & CEO, LEVICK, the global crisis communications agency; author of The Communicators: Leadership in the Age of Crisis and other books

Contact Us: