Testimonials

Rave Reviews for Edward Segal’s Crisis Ready: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies

With real-time social media available to billions of people, a crisis is just one tweet or YouTube video away. However, when something does occur that has potential to affect your reputation, ‘no comment’ is not a savvy response. Crisis Ready prepares you for effectively managing threats to your business. It’s your guide to the strategies and tactics of effective real-time communications. Read it so you will be ready when (not if) a crisis hits your organization.
David Meerman Scott, marketing strategist, entrepreneur, and best-selling author of 11 books including The New Rules of Marketing and PR
Having dealt with a crisis or two and maybe causing a few on my own, I appreciate Edward Segal’s primer on how to prepare for and respond to a crisis. Every organization, business, or political candidate will face some sort of crisis. It is inevitable and probably unavoidable. But there are successful strategies, tactics, and techniques for dealing with crisis situations, and Segal presents them here clearly and succinctly with his memorable “10-R’s of crisis management” and useful guidance on how communicators can rise to the challenges they will face.
Mike McCurry, former State Department and White House Spokesman (1993-1998); Professor/Director, Wesley Theological Seminary
Edward Segal has drawn from his experience as a CEO and an experienced crisis-communication counselor to produce an insightful and practical book that will be useful to leaders and managers in companies and nonprofit organizations alike. The book considers myriad scenarios that could lead to a crisis situation, and the checklists and exercises he has included well-support application of the thought processes and practices he suggests. As Edward notes, crises ignore no organization, and the key to responding well is preparing well. His new guide is designed to support just that.
John H. Graham IV, former FASAE, CAE
President and CEO, American Society of Association Executives:The Center for Association Leadership
Crisis Ready is the ultimate and invaluable survival guide for business executives who are knee-deep in a crisis and a handy reference book for company officials who want to prepare for the inevitable. Edward Segal helps you assess your readiness to handle a crisis and provides a practical handbook — packed with exciting real-world examples that required real-world solutions— for crisis communication planning everyone can benefit from. Edward’s conversational writing style makes Crisis Ready a quick and easy read and its innovative design ensures you can immediately find the advice and information you need before, during, or after a crisis.
Mitchell Marovitz, Ph.D., APR, Fellow PRSA; Chair, Public Relations Program
Business and Management Department, The Graduate School
University of Maryland Global Campus
In Crisis Ready, Edward Segal puts his wealth of experience and knowledge about crisis management and communication at your fingertips. He has written a lively, engaging, and practical handbook that provides invaluable insights and advice for preventing, managing, and recovering from dozens of crisis situations. Crisis Ready is like having your own personal crisis management expert available and on call 24/7.
Karen Friedman, Karen Friedman Enterprises Author, “Shut Up And Say Something!”, “Ordinary People: Extraordinary Lessons”
Crisis Ready is the one book every CEO and other company officials should have in easy reach on their desks before, during, and after a disaster, scandal, or other emergency strikes. This is a quick and easy read with important advice and insights for anyone who helps lead or manage a business or organization. Don’t wait until there is a crisis to figure out how to respond and recover from it. Do yourself and your organization a big favor and start reading Crisis Ready today.
Arnold Sanow, Author, “Get Along with Anyone, Anytime, Anywhere”
Edward Segal’s newest book is nothing short of crisis management gold. It is the smart, straight-forward, comprehensive, “how to” guide you need to get ready for and manage the unexpected and the unthinkable. Crisis Ready is the one-stop, go-to reference guide on crisis management for anyone who starts, runs, or helps lead any business or organization. Why put your company or organization at risk by ignoring or denying problems that can impact your reputation, operations, and bottom line? By following Edward’s comprehensive and practical advice, you can have the confidence and peace of mind that you are as ready as you can be for any crisis and can bounce back from it as soon as possible.
David Nellis, Principal, Executive Creative Director Return on Investment marketing and communication agency
Associations and nonprofit organizations sometime wrongly believe they are immune from a crisis, or that its impact will be minimal. It is not difficult to find news about organizations that have had to deal with million dollar embezzlements, violations of the law (“We didn’t know”) or a death at their planned event. Having a crisis response plan and resources is critical for survival for leaders, staff, and boards of directors Crisis Ready, and the expertise and examples provided by author Edward Segal, are valuable tools.
Bob Harris, CAE The Nonprofit Center www.nonprofitcenter.com
Crisis Ready, Edward Segal’s dynamic guide to survival when a disaster strikes your company or organization, is a much-needed wake-up call that can help you avoid or recover from a wide range of unexpected events. It features a ‘book within a book’ (see Chapter 6) that takes the reader on a fascinating journey via case studies about the crises experienced by some of the biggest corporations (think Boeing and Sears), celebrities, and high-profile individuals (Kevin Spacey, Leslie Moonves, and more). Each case study quickly captures your attention, gets to the heart of the crisis, and summarizes how well or poorly they were managed. Crisis Ready is a practical tool for leaders and managers that takes you on an entertaining and educational journey. It is a timely and welcome reminder about the value of having a plan of action and mapping out appropriate responses for overcoming any crisis that your business could face. I only wish this book had been available in the aftermath of a deadly and destructive earthquake that I went through in California several years ago. Segal’s advice and insights would have made my road to recovery from this crisis — a natural disaster — that much easier.
Pat “Ziggy” Zicarelli, GRI, CRS
Past President, California Association of REALTORS®
2020 National Association of REALTORS® Liaison to the REALTOR® Party Political Action Committee
Crisis Ready, Edward Segal’s dynamic guide to survival when a disaster strikes your company or organization, is a much-needed wake-up call that can help you avoid or recover from a wide range of unexpected events. It features a ‘book within a book’ (see Chapter 6) that takes the reader on a fascinating journey via case studies about the crises experienced by some of the biggest corporations (think Boeing and Sears), celebrities, and high-profile individuals (Kevin Spacey, Leslie Moonves, and more). Each case study quickly captures your attention, gets to the heart of the crisis, and summarizes how well or poorly they were managed. Crisis Ready is a practical tool for leaders and managers that takes you on an entertaining and educational journey. It is a timely and welcome reminder about the value of having a plan of action and mapping out appropriate responses for overcoming any crisis that your business could face. I only wish this book had been available in the aftermath of a deadly and destructive earthquake that I went through in California several years ago. Segal’s advice and insights would have made my road to recovery from this crisis — a natural disaster — that much easier.
Pat “Ziggy” Zicarelli, GRI, CRS
Past President, California Association of REALTORS®
2020 National Association of REALTORS® Liaison to the REALTOR® Party Political Action Committee
I know from my experience and research that proactive planning is critical in order for companies and organizations to successfully weather a crisis and come out even stronger on the other side. The bad news is that crises are inevitable. The good news is that in Crisis Ready Edward Segal provides the protocols that are necessary to help ensure the survival of a business and the resiliency of its brand.
Sweta Chakraborty, Ph.D. Risk and Behavioral Scientist Millennium Leadership Fellow, The Atlantic Council US Representative, We Don’t Have Time
In my book A Setback Is A Setup For A Comeback, I write that ‘In every journey to success you will experience setbacks, and those setbacks often come in the form of a crisis! And those who win, are those who are able to turn those crisis moments into spectacular comebacks!’ Edward Segal is a battle-tested crisis management expert who had spent years in the trenches dealing with scores of crisis situations and providing advice and counsel to organizations who have found themselves in the fire pit of crisis. In this new book, Crisis Ready, he shares his time tested secrets to help you turn your setbacks (crisis moments) into stellar comebacks and help you WIN!
Dr. Willie Jolley
Hall of Fame Speaker
Best-selling author, A Setback Is A Setup For A Comeback & An Attitude of Excellence
Nationally Syndicated Radio & TV Personality
Is your business confronting a product recall or allegations of sexual misconduct? You’ll gain valuable advice on how to respond in Edward Segal’s Crisis Ready. Hit by a cyberattack? He walks you through that, too. A wide range of crises from a wayward CEO to a natural disaster to a shooting incident are covered here. Keep this book close. You never know when your crisis will strike.
Ed Barks
President, Barks Communications
Author, A+ Strategies for C-Suite Communications and The Truth About Public Speaking
In an age of constant crisis, everyone needs to think differently and garner new skills. Think like legendary broadcast journalist Edward R. Murrow, act like a social media guru, lead like General Patton, take risks like Pulitzer Prize-winning reporter Ernie Pyle, and understand human motivations like the Dalai Lama. Crisis Ready adroitly leads you on that path to being a patient teacher and visionary for your company or organization.
Richard Levick, Esq. Chairman & CEO, LEVICK, the global crisis communications agency; Author, The Communicators: Leadership in the Age of Crisis and other books
If you are a leader of any type of organization, then Edward Segal’s Crisis Ready is a must-have. In this book, he lays out potential scenarios, lessons, and best practices for responding to dozens of different crisis scenarios. He begins with a vulnerability questionnaire that forces you to stop and think about all the things that could easily become a crisis in a minute’s time, and his crisis scenarios provide a reality check about how prepared you are to deal with them. He then walks you through how to prepare a crisis plan. Segal presents this critical information in an easy to follow format. He shares dozens of in-depth examples of different crises that organizations have endured and provides valuable advice on how to handle similar situations. I will provide copies of Crisis Ready to the companies I work with to help them prepare to deal with natural disasters. Any executive who wants to learn how to avoid, manage and recover from a crisis will find Segal’s ideas and suggestions invaluable.
Coni K Meyers, LMC, CBLC, CDC
Kickbutt Leadership Visionary & Mentor
Four-time International Best-Selling Author of
Crystalline Moments, Success Chronicles,
Resilience in the Storm, and Conceived to Lead
This book is a must-read for anyone who might deal with a organizational or company crisis at some point in their career. WARNING: a crisis will happen to all of us…we just don’t know when. Edward Segal’s Crisis Ready: 101 Way to Prepare for and Bounce Back from Disasters. Scandals, and Other Emergencies is not just another book on crisis communications, it’s an engaging A-to-Z road map on how to avoid a crisis early on, and when faced with one, it offers thought-provoking and real-life examples of how to engage all stake-holders that can help the organization survive (even thrive after) the crisis. This book will also help prepare a CEO and internal teams to know what to look for and ask when considering outside counsel from a crisis communications firm.
Danny Selnick
Communication Consultant and Former Executive of Two Press Release News Wire Services

Praise for Edward Segal’s public relations expertise:

In [Getting Your 15 Minutes of Fame and More!] Edward Segal perfectly captures the challenges, opportunities, and rewards of fame, and provides all the tools you need to help achieve your desired level of recognition. Great reading!
Sergio Zyman, former Chief Marketing Officer of the Coca-Cola Company; author of The End of Marketing as We Know It, The End of Advertising as We Know It, and Building Brandwith
Edward has used his public relations and crisis communications skills to help hundreds of companies and organizations in dozens of industries and professions create or take advantage of public relations opportunities and prepare for and manage potentially damaging crisis situations. His advice is top-notch and much sought after. He knows what to do, and always does it with An Attitude of Excellence!
Dr. Willie Jolley, author of the bestselling A Setback Is A Setup for a Comeback and Hall of Fame inspirational speaker
Edward Segal is an extraordinary power source for public relations expertise. He’s at the cutting edge of making things happen for clients large and small — and always attains phenomenal results.
Nido R. Qubein, President of High Point University in High Point, North Carolina; Inducted into the Horatio Alger Association of Distinguished Americans along with Oprah Winfrey and Starbucks founder Howard Schulz; Founder, National Speakers Association Foundation
Edward is the consummate PR professional. He knows how to grab and hold the media’s attention better than anyone I’ve ever worked with. He knows more tips and tricks than does the entire staff of many large PR firms combined, and he knows how to package stories so they’ll be picked up and spread around. He and his books are a treasure trove of advice that every company needs to succeed in business or survive a PR crisis.
Bob James, President, The Mighty Copywriter
I have worked with Edward for many years. He is extremely knowledgeable and very willing to share his expert knowledge of public relations and business skills. He was one of the top association executives in the country and has shared his vast knowledge with others through the National Association of REALTORS® as well as state and local associations. Edward’s books provide concrete information that will assist anyone that wants to promote themselves using the many different avenues PR entails. When he presents, he is personable and has a great gift to be able to provide important information with humor that makes it fun to learn.
Coni Meyers, author of Crystalline Moments; Life Mastery Consultant, Trainer & Professional Consultant

Rave reviews for Segal’s Profit by Publicity

This book [Profit by Publicity] is a winner! From first page to last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed.
Dale Stinton, former CEO of the National Association of REALTORS®
[Edward Segal] demystifies the mysterious process of obtaining free publicity and does it in a wonderful and engaging style. [Getting Your 15 Minutes of Fame and More!] is so well written that enjoyment and enlightenment go hand-in-hand.
Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series of books
Publicity is an invaluable tool, as the author aptly demonstrates in this guide on how to garner attention from news organizations. Through credible examples, personal experience and common sense, Segal explains why publicity is better than advertising, the type of content news outlets desire and how to make decisions about branding. [Profit by Publicity is a] self-promotion guide that is packed with solid instruction yet remains upbeat.
Kirkus Reviews
In an age of constant crisis, everyone needs to think differently and garner new skills. Think like legendary broadcast journalist Edward R. Murrow, act like a social media guru, lead like General George Patton, take risks like Pulitzer Prize-winning reporter Ernie Pyle, and understand human motivations like the Dalai Lama. Crisis Ready adroitly leads you on that path to being a patient teacher and visionary for your company or organization.
Richard Levick, Esq. Chairman & CEO, LEVICK, the global crisis communications agency; author of The Communicators: Leadership in the Age of Crisis and other books

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