Praise for Edward Segal’s Profit by Publicity PR Handbook for REALTORS®
This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real estate agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success.
Dale Stinton, CEO, National Association of REALTORS®
Profit by Publicity is a must-read book for every real estate professional. Edward Segal’s advice and insights make you an instant expert on how to generate the publicity you need to help ensure your success in a competitive and challenging industry.
William E. Brown, 2016 President-Elect, National Association of REALTORS®
Edward Segal has written the ultimate how-to reference guide on publicity that all real estate agents and brokers should have on their desks. This is the only book you’ll ever need to create the publicity you want about your real estate business, activities, or expertise.
David Cabot, former President, San Diego Association of REALTORS®
This is more than a book – it’s like having your own on-call consultant you can turn to whenever you need outstanding and dependable publicity advice. From news releases to speeches, you’ll find everything you need know to help put you or your real estate company on the map – and stay there!
Jerry Matthews, Advisor, Former CEO of the Illinois and Florida Associations of REALTORS®
Edward Segal does it again with this insightful new book. His PR expertise becomes your PR expertise as you wend your way through the pages he has written. I recommend both the book and the idea of you becoming a PR expert.
Jay Conrad Levinson, the Father of Guerilla Marketing, Author, “Guerrilla Marketing” series of books
Edward provides all the tools you need to help achieve your desired level of public recognition.
Sergio Zyman, author, The End of Marketing as We Know It.