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    Book Edward Segal

    Edward Segal’s Presentations and Workshops:
    Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies

    Edward Segal conducts in-person and virtual crisis management, media spokesperson training, and presentation skills workshops for CEOs and their staff to help ensure they can deliver effective and successful presentations in any format to any audience.

    Segal’s advice is based on his experience as a company spokesperson, CEO, public speaker, crisis management and public relations consultant, and corporate trainer who has worked with hundreds of CEOs and their staff.

    His customized keynotes, workshops, and coaching sessions include the following topics.

    How To Prepare And Implement Crisis Management Plans

    Crisis management plans help ensure association leaders and staff will know what to do when a crisis hits, where to do it, how to do it, why to do it, and who will do it.

    In this interactive class, you will learn the following:

    • How to customize and update a crisis management plan template

    • How and why to test the plan

    • The 10 Rs for successfully managing any crisis situation

    • Common crisis triggers and how to mitigate them

    • Best practices for responding to worse-case crisis scenarios

    • How well or poorly others have managed a crisis, and what you can learn from their successes or mistakes

    [Members of the American Society of Association Executives will receive 1.5 CAE credits when they complete this session.]

    Effective Crisis Communication Strategies, Tactics, And Techniques

    Don’t wait until a crisis strikes to figure out what to say about it or who and when they will say it.

    In this interactive class, attendees will learn the following:

    • How to customize a crisis communication plan template for their organization and update it to help ensure they are prepared when a crisis strikes

    • The 10 best practices for communicating strategically, effectively, and efficiently in a crisis

    • How to choose the best person to serve as your association’s spokesperson in a crisis

    • What can you learn from how other organizations communicate with the public during a crisis

    [Members of the American Society of Association Executives will receive 1.5 CAE credits when they complete this session.]

    How To Establish And Maintain Relations With News Organizations

    Working with reporters and other media contacts can help ensure that information about the activities, accomplishments, and expertise of associations is presented fairly and accurately by news organizations.

    In this interactive class, attendees will learn the following:

    • Best practices for establishing working relationships with editors, reporters, bloggers, and other media contacts

    • How to prepare for and conduct successful media interviews

    • Best practices for responding to questions from reporters

    • How to design and deliver effective messages and sound bites

    [Members of the American Society of Association Executives will receive 1 CAE credit when they complete this session.]

    Best Practices For Responding To Worst-Case Crisis Scenarios

    Testing corporate responses to different worst-case crisis scenarios helps to ensure that organizations are fully prepared to manage any crisis situation, and that their crisis management teams can work cohesively and effectively to address the crisis.

    Attendees will learn the following:

    • Best practices for responding to various crisis triggers, such as accidents, ransomware, and other cyberattacks, or the death or firing of top company officials

    • Benefits and advantages of different ways to test corporate responses to the scenarios

    • Ensuring that corporate crisis management and communication plans reflect the lessons learned from responding to the scenarios

    How To Choose The Best Spokesperson To Represent A Company In Crisis

    Do you know who your spokesperson will be when a crisis strikes your organization? Are they the right person to be the public face of your business? What are the chances they could make the situation worse because of what they say or how they say it? Don’t wait until you’re facing a crisis to find the answers.

    In this session, attendees will learn the following:

    • The characteristics to look for in a corporate spokesperson

    • How CEOs and other top officials can be company spokespersons

    • How to ensure a spokesperson will communicate strategically, effectively, and efficiently in a crisis

    • How to prepare and deliver key messages and sound bites

    • Spokesperson role models

    • Learning from the mistakes and successes of spokespersons in the news

    What You Can Learn From How Companies And Individuals In the News Responded To Their Crisis

    Crisis management expert Edward Segal profiles how companies, organizations, or high-profile individuals in the news managed or communicated about their crises, and the lessons others can learn from their experiences.

    Recent examples include Elon Musk’s management of Twitter, Adidas’ delayed response to their Kanye West crisis, and how Amazon responded to the release of leaked documents.

    Yes, I’m interested in having Edward Segal conduct a program or provide his crisis management services for my company or organization. I am interested in the following: (check all that apply)


      Here’s what people are saying about Edward’s presentations:

      “Edward Segal is one of the most competent and professional experts I know in the area of crisis management. In addition, he is a gifted speaker who provides “real-life” how-to information in an easy to understand and entertaining manner. I have known and worked with Edward for over 20 years. If you are looking for someone who puts 110% into everything he does, Edward is your choice.”

      Arnold Sanow MBA, CSP, Communication Skills Expert

      Author, “Get Along with Anyone, Anytime, Anywhere.”

      “I see hundreds of presentations each year, and Edward sticks out as one of the best. I’ve found him to be an extremely engaging, entertaining, and informative speaker. [We] employed Edward’s services numerous times. He has spoken at a number of our meetings, events, and workshops. We always received very positive feedback on his sessions and would absolutely recommend his services to any organization seeking a presentation on one of his many areas of expertise.”

      Tallia Hart

      Former President and CEO

      San Rafael Chamber of Commerce

      San Rafael, California

      “Edward Segal is dynamic and humorous speaker whose energy and passion ensures audiences will have an entertaining and enjoyable time. From workshop sessions to keynote presentations, he consistently demonstrates that he knows how to command the attention of every person in the room. For any organization that wants to get the most bang from their buck, Edward Segal is a sure bet.”

      Stevens Manning, Wells Fargo Home Mortgage, Home Loan Consultant

      “I was lucky enough to participate in one of Edward’s presentation skills training workshops and was thoroughly delighted. He was extremely informative and helpful, while making it fun and easy. Edward is a wonderful public speaker and communicator and was able to pass some of his expertise off to me.”

      Justine Fairey, Real Estate Broker at Decker Bullock Sotheby’s International Realty

      “Edward can pare down the most complex subjects and make them easy to grasp, meaningful, and darn interesting, to boot. If you’re looking for PR counsel, you won’t find a better advisor to steer you. And if you’re hoping to be trained, you won’t find a better teacher. Edward is the best. No baloney.”

      Bob James, former Sales Communication Manager at Freeman

      Edward Segal “provided out group with many great tips…that will positively affect our businesses and our industry. I enjoyed him so much that I eagerly attended the breakout session that follows. Both sessions were successful and well-attended. He was interactive, energetic, and informative. His presentations were a great success.”

      Christine Goodin, RMP

      Former Marin/Sonoma National Association of Residential Property Managers Chapter President

      Former California Chapter Secretary, National Association of Residential Property Managers

      Edward Segal has conducted programs for and delivered presentations to these companies and organizations: