January 10th, 2020

Just like an insurance policy, no one hopes that a crisis plan will ever have to be used. But when the need arises, you will be relieved that it is there and available.There are 10 reasons why companies and organizations need a crisis management plan and why they need one now. That’s because when a crisis strikes they should know: What to do Who should do it When to do it Where to do it Why to do it How to do itThey also need a crisis plan in order to: Help…

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January 6th, 2020

As the former CEO of two trade associations crisis management expert and author Edward Segal knows that it is not a matter of if an organization will have a crisis, but when. That’s why today he recommends companies and organizations follow these three important crisis management New Year’s resolutions in 2020:1. Prepare a crisis management plan if you do not already have one. 2. Update your crisis management plan if you do have one in place. 3. Conduct crisis exercises and…

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December 18th, 2018

Linking announcements to current trends or events in the news can be an effective way to attract the attention of the media and generate positive publicity.A case in point: There is growing interest among the public, local governments, and the business community in abandoning or prohibiting plastic straws that are harmful to the environment and encouraging the use of eco-friendly paper alternatives.Hoffmaster Group, Inc. capitalized on these concerns in a news release about their…

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November 26th, 2018

Below is an opinion piece by Edward Segal that was published in The Washington Post on November 25, 2018 about the natural gas leak problem in Washington DC. The article is also online at this link.Washington Gas Tight-Lipped about Leaks By Edward SegalWhy doesn’t Washington Gas want us to know about potential dangers to our safety that may be buried under our streets?Although there have been dozens of natural gas leaks in my Georgetown neighborhood since 2016, the utility…

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May 15th, 2017

What would you rather be: a chief or just another member of the tribe? A trail blazer or trail follower? Someone who helps determine and influence the conversation or a worker bee that waits for others to establish the agenda?If you’d prefer to help set the pace instead of simply run the race, then the chances are you would like to be a thought leader. Here’s how to do it:Be an expert Select topics or issues about which you have knowledge. Have or develop a track record of…

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